Effective date: October 20, 2025
Doppler Automotive, Inc., its parent company and affiliates (“Doppler” “we,” “us” or “our”) are committed to privacy and transparency. This Doppler Privacy Policy (the “Privacy Policy” or “Policy”) describes how we collect, use, disclose and otherwise process the personal information described in this Privacy Policy, as well as the rights and choices individuals have regarding such personal information.
Doppler may access, collect, use, disclose and otherwise process your personal information, including sensitive personal information, as described in this Policy. Please read this Policy carefully, including the information about the privacy choices you have regarding your personal information.
You can use the links below to go directly to a particular section of our Privacy Policy.
Your access to and use of our websites, apps, products and services, and any dispute over privacy, is subject to this Privacy.
This Privacy Policy applies to our collection, use and disclosure of personal information of users of Doppler’s “Personal Shopper” (the “Services”).
Our Services are intended for use and access by U.S. residents only. Doppler does not knowingly collect, process, access or intend to access the personal information of persons residing outside of the U.S., including in Europe and China.
We may collect personal information directly from individuals as well as from third parties (such as social networks, platform providers, payment processors, data providers, and operators of certain third- party services that we use). In addition, we may automatically collect or derive information about your use of our Services or interactions with us.
The personal information we collect varies depending upon the circumstances. In some cases (such as where required by law), we ask for your consent, or give you certain privacy choices as described in this Policy, regarding our collection, use and disclosure of certain personal information.
We collect personal information when you engage with Doppler and its clients, such as when buying a vehicle, registering for a service or creating an account, requesting information from us, making part or service requests; participating in promotional activities, such as surveys, sweepstakes, contests, special events, blogs and chats; or when you contact us or otherwise voluntarily provide information to us. This information may include:
• Surveys or research: if you respond to surveys or similar requests that we send or administer, we will obtain your personal information, including name and contact information, vehicle data, and survey responses.
• Communications and requests: if you contact us by email, mail, phone, or otherwise regarding the Services, we collect and maintain a record of your contact details, communications and our responses. If you call us, we may also record calls and maintain logs and records of those calls. We also collect personal information when you request quotes or other information from us (such as request a quote, find a vehicle or locate a dealer) or sign up for news and offers from us. The information we may collect includes your name, contact information, location, vehicle of interest, current vehicle and other information.
• Chat functions or other interactive features: if you use the chat functions or other interactive features on the Site, our third-party vendor may collect information, for example via chat messages you provide, to send marketing messages to you in a way that may personally identify you. The information collected by these service providers may include your email address, phone number and communications. Please keep in mind that your browser settings may not permit you to control the technologies utilized by these third-party companies.
• Audio and Video Recording: We may record audio or video conversations with you. These recordings help us capture important details, create written transcripts, and better understand your needs. We use artificial intelligence (AI) tools to transcribe, summarize, and analyze these recordings. The information you share — including any personal details you choose to provide — may be included in that analysis. The AI tools help us identify themes, improve our services, and provide better support. We do not sell or share your recordings or transcripts outside to third parties. Access is limited to trained team members, trusted technology partners, and the automotive dealerships we support, who follow strict privacy and security requirements. All recordings, transcripts, and AI-generated summaries are stored securely and used only for the purposes described here.
• Promotions and events: we may sponsor or offer contests, sweepstakes, special events, incentives, and other promotions (collectively, “events”), online and offline. If you choose to participate in an Event, we may collect personal information, including your name, age, contact information, vehicle of interest or other information. Certain events may be co-branded with one of our partners or run on an external website, such as Facebook. In these instances, the collection of your personal information may occur directly or through an external website.
• User content: if you choose to engage in forums, blogs, or similar features offered by us, or submit content to us through the Services we may maintain records about the content you post, such as comments, reviews or questions, as well as data and time and other metadata associated with this content. Certain content may also be viewable by other visitors and users of the Services.
Doppler may also derive or automatically collect information including personal information related to you and your use of the Services. This may include data collected via cookies and web beacons, web analytics and log files, vehicle, driver, behavior and usage data, such as:
• Browsing and usage data: if you use one of our Sites or Apps or interact with our content or online services, we may collect or derive information about your use of these Services, such as your device and browser information, activity and usage data (including links clicked, pages viewed and other activity information), and location information derived from your IP address or (with you permission) your mobile device.
We may also derive information from the personal information that we collect about you in order analyze, develop and improve our Services, provide more relevant information or content, and for other similar purposes.
While the purposes for which we may process personal will vary depending upon the circumstances, in general Doppler collects, uses, discloses and otherwise processes personal information as set forth below or otherwise directed or authorized by you:
• Providing our Services: to provide and maintain our Services; to authenticate users; to perform technical operations, such as updating software; to respond to your requests; to administer events that you participate in; to fulfill your orders and process your payments; to provide technical support; and for other customer service and support purposes.
• Communicating with you: to communicate with you about your vehicle, our products, and the Services, such as to send you notices and alerts, conduct surveys, and respond to your requests.
• Analyzing and improving our Services and offerings: to better understand how users access and use our vehicles, other products, and the Services, participate in our events, or interact with us; for research and analytical purposes, such as to evaluate and improve our Services and business operations; to develop new features, products, or services; for quality and training purposes; and to otherwise improve our Services and user experiences.
• Personalizing content and experiences: to facilitate your connection to an auto retailer who can help you buy the model best suited to your needs, including using AI to analyze chats and recording transcripts.
• Marketing and promotional purposes: to send you newsletters, offers or other information we think may interest you; to contact you about our products, services or information we think may interest you; to administer promotions and contests; and to promote other services we offer.
• Securing and protecting our rights: to protect our business operations, secure our network and information technology, assets and services; to prevent and detect fraud, unauthorized activities, access and other misconduct; where we believe necessary to investigate, prevent or take action regarding suspected violations of our Terms and other agreements with you, as well as fraud, illegal activities and other situations involving potential threats to the rights or safety of any person or third party.
• Complying with legal requests and obligations: we may disclose personal information to comply with the law or legal proceedings pursuant to applicable statutes and regulations in response to subpoenas, judicially signed court orders, warrants or other lawful requests including responding to national security or law enforcement.
Generally, we use, disclose and process personal information where reasonably necessary to provide and improve our Services, to honor your requests or authorization, and to achieve the purposes described above, under Uses and Processing of Personal Information. In accordance with these purposes, personal information may be disclosed to the following types of third parties:
• Affiliates and Clients: we may share your personal information with Automotive Marketing Consultants, Inc. or the automaker of the model determined to be best for your stated needs.
• Protecting rights and interests: we may disclose personal information to protect or defend the safety, rights, property, or security of Doppler, third parties or the general public, including to protect the Services, to detect, prevent, or otherwise address fraud, security, technical issues, or other activity which we, in our sole discretion, consider to be, or to pose a risk of being, illegal, unethical, or legally actionable activity. We may also use personal information as evidence in litigation in which we are involved, and as necessary to enforce this Privacy Policy, our Terms, and other applicable agreements with you.
• Legal compliance and lawful requests: we may disclose personal information to comply with the law or legal proceedings pursuant to applicable statutes and regulations in response to subpoenas, judicially signed court orders, search warrants, and other lawful requests including responding to national security or law enforcement.
We may also collect, use and disclose aggregate, anonymous, and other non-identifiable data related to our business and the Services for quality control, analytics, research, development and other purposes. Where we use, disclose or process de-identified data (data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal device) we will maintain and use the information in deidentified form and not to attempt to reidentify the information, except as permitted by applicable privacy laws (such as to confirm whether our deidentification processes are reasonable and adequate).
We and our third-party providers use cookies, web beacons/pixel tags, JavaScript, local storage, log files, and other mechanisms that automatically collect and record information through our Services, including information about your device, browser, usage and activities. This data is used to operate, enable and improve our Services, analyze usage and performance, track bugs and errors, verify account credentials and enable logins, track sessions, prevent fraud, and protect and secure our Services, as well as to personalize and improve your experiences, improve and measure our advertising campaigns, and provide you with more relevant content, ads and offers within our Services and on third party sites and services.
Cookies. These are small files that are transferred to and stored on your web browser by a website. Some cookies are used to enable features, remember user preferences and settings, verify credentials, prevent fraud, secure our Services and optimize performance, while others are used to track activity and usage within Services (such as content viewed, links clicked, features accessed, searches, and date and time stamps) in order to personalize content, improve and measure our campaigns, and for targeted advertising and analytics purposes. Most browsers allow you to delete cookies and to set your browser to refuse all cookies or inform you when a cookie is set. However, some website features or services may not function properly without cookies.
Web beacons (also called pixel tags and clear GIFs). These are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. Some of our web pages, commercial email messages and/or newsletters may contain pixel tags. We may use these to enhance and personalize the Sites and Services, to provide product information and advertisements that are more relevant to your interests, compile statistics about the usage of our Sites and other Services, improve and personalize our advertising, and to track the number of users who have opened and acted upon our commercial email messages.
Log files. We collect log information to analyze trends, administer our Sites and the Services, track users’ movement around our Sites and gather broad demographic information for aggregate use in improving the Sites and other Services.
Third-Party analytics. We may use third-party analytics tools, for example Google Analytics (see privacy policy and opt-out) to evaluate use of our Services. We use these tools to help us understand use of, and to improve, our Sites and other Services, personalization, performance, ad campaigns, and user experiences. These entities may use cookies, pixel tags and other tracking technologies, to perform their services.
Session Replay Technology. We may use session replay technology which collects information about your visit to our Sites, page views, how much time is spent on a page, clicks, mouse movements, and other data by recording users’ interactions with the Services in a manner that allows us to watch DVR-like replays of those user sessions. The session data is used for purposes of evaluating our Sites and may be shared with third parties.
We may share or make available certain customer list information (such as your name, email address and other contact information) with third parties with third parties so that we can better target ads and content to our customers, and others with similar interests, on third party sites, platforms and services. In some cases, these third parties may also help us to enhance our customer lists with additional demographic or other information. We do not permit them to use or share the data we submit on behalf of other third-party advertisers.
You can manage your preferences regarding targeting cookies, advertising, and personalization:
• Browser opt out: you can opt out of targeting and most other third-party cookies (other than those that are necessary) on one our Sites by clicking the “Cookie Settings” link in the footer of that Site and reviewing and adjusting your cookie settings. Your preferences are browser specific and website specific. So, you need to set your preferences for each of our Sites you visit, and if you come back to a Site from a different device or a different browser on the same device, you will need to apply your preferences for that browser or device as well.
We have implemented safeguards which are intended to protect the personal information we collect. However, the security of information transmitted through the Internet can never be guaranteed regardless of the level of security. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of our Services are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of any of our website. In order to protect you and your data, we may suspend your use of any of the Sites, without notice, pending an investigation, if any security issue arises. Access to and use of password protected and/or secure areas of any of the Sites are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution or civil action.
We may offer links to or from our Sites to other websites or online services within the Doppler family as well as to websites, services, and resources operated by third parties. We offer links to third party websites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest to you. We are not responsible for the privacy practices, content or policies of websites operated by third parties and urge you to inquire about their privacy and information sharing practices before providing any personal information. In the event that you provide personal information to any third-party website or service, you understand that Doppler is not responsible for such third parties’ use, disclosure or other processing of your personal information. You further acknowledge and agree that Doppler shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such third-party website, service, or resource.
We do not knowingly collect or maintain personal information from any person under the age of thirteen (16). No parts of our products or services are directed to or designed to attract anyone under the age of sixteen (16).
Doppler reserves the right to change this Privacy Policy at any time. Doppler will use, share and disclose personal information in accordance with the Privacy Policy in effect at the time such information is collected. We will post any changes to this Privacy Policy on this page so check back frequently so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it.
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