Author: Andy Roach

Platform at the forefront of the “at-home” economy

LOS ANGELES, March 19, 2020 /PRNewswire/ — Consumers are now in desperate need of shopping experiences that are convenient, personalized and on-demand. The auto industry has been rapidly adapting to this reality from a digital and online perspective. The conundrum? Urban Science tells us 83% of new car shoppers will never buy a car without test driving it.

While you can’t bring the dealership to the consumer, with Doppler you can bring a brand and product experience to the consumer at home and is proven to convert to a sale. Over the last two years, Doppler Automotive, an AVC Capital company, has been building the platform for today’s needs — driving efficiency and scale for automotive manufacturers (OEMs) and dealers.

Doppler is a proprietary technology platform and highly trained, specialist delivery network that allows OEMs and dealers to offer personalized, on-demand test drives anywhere, at any time. It is flexible enough to be white labeled to allow a brand to leverage their existing channels.

Auto industry executive, retailer and AVC Capital Board Member, Jim Press said, “In order to thrive in today’s marketplace you need solutions that are best for the customer, drives sales for the dealers, and achieve the brand objectives of the OEM – all seamlessly. I see all that in Doppler.”

Further, Doppler Managing Director Dean Braunstein said, “Doppler was created to harmonize the differing needs of the consumer, the OEM and the dealer. Consumers expect a retail experience tailored to their needs. Dealers are seeing large declines in showroom traffic. OEM’s are challenged with both retention and conquest in an increasingly complex market where omnichannel brand experiences are a key differentiator.”

After two years of development, beta-testing and OEM pilot programs involving over 1,000 Doppler deliveries, Doppler is now available in major markets nationally with a fully scalable solution.

Doppler has been successfully deployed by both mass market and luxury brands at Tier I and Tier III. In these uncertain times with falling showroom traffic, Doppler gives consumers the experience they want and a compelling reason to visit a dealer to purchase, with a high close rate. Over 80% of consumer participants owned a competing brand and nearly 90% planned to visit a dealer following the Doppler test drive experience. Doppler helps dealers generate traffic and OEMs grow market share.

Doppler is adding markets daily throughout 2020 and will be seeking a Series A investment in Q2.

https://www.prnewswire.com/news-releases/doppler-expands-on-demand-at-home-product-experiences-to-auto-manufacturers-and-dealers-nationally-301026526.html

With the most drive experiences and rapidly expanding customer base, Doppler has already addressed what customers want in the “new normal”

LOS ANGELES, April 6, 2020 /PRNewswire/ — The current COVID-19 pandemic will eventually pass but will have a permanent, on-going impact on consumer behavior. It has never been more important for the auto industry to put the consumer truly at the center of their business practices.

The industry has a real opportunity to reinvent itself in this “new normal,” on-demand and at-home economy. Nothing demonstrates this more than the extraordinary recent interest in the Doppler platform. “We have had a 230% increase in Doppler website traffic and enquiries in the last two weeks. Doppler’s LinkedIn traffic is up over 400%. OEMs and dealers have quickly discovered Doppler is the best, turn key, risk free service in the industry,” said Doppler Managing Director Dean Braunstein.

This is the future economy Doppler was already built for. Every data point prior to COVID-19 pointed to a customer demand for services tailored exactly to their needs and not necessarily those of the OEM or dealer. Over 90% of Doppler guests opted for the at-home experience because it was “new and different,” while over 70% stated the “time savings” was a primary motivator. Doppler was developed from the outset to work through these complex needs to find the best solution for customers, OEMs and dealers.

Doppler is a tested and trusted leader in delivering the best automotive product experience in the at-home economy. There is no question the bulk of future automotive business will be conducted with consumers away from the dealership. This rapid transition will be made easier for dealers and OEMs with Doppler’s future-proofed platform.

Automotive industry veteran, retailer and AVC Capital advisor James E. Press said, “The market has come to Doppler. It will be a vital element in the success and growth of any dealership in the future.”

Doppler is rapidly expanding nationally as the industry’s leading, turn key, at-home product and brand experience solution.

https://www.prnewswire.com/news-releases/doppler-has-proven-its-the-essential-at-home-tool-for-the-auto-industry-of-today-and-tomorrow-301036091.html

Professionally staffed operation provides a turn-key solution, delivering superior customer experience at lower cost

LOS ANGELES, Aug. 3, 2020 /PRNewswire/ — The Covid-19 pandemic has permanently changed automotive retail at a rate nobody could have expected. Consumers are demanding new digital, contactless and at-home services that have placed enormous strain on every business process. Dealers have stepped up and changed virtually every aspect of their operations to meet their customer’s needs.

At-home services like service pick-up and delivery as well as test drives are highly specialized and very resource intensive for dealers. Customer expectations are very high. Nothing can be left to chance. When done well, these services help deliver increased Fixed Operations business from higher RO grosses to better service retention. They also deliver higher sales grosses and an overall superior customer experience. Doppler provides an unparalleled solution to dealers. There is nothing as tested or as reliable in the market:

• A national network of thoroughly vetted, fully trained staff
• All staff fully covered for workers compensation and benefits
• Doppler assumes all liability including full CDC compliance
• Customizable services and pricing to accommodate individual market and dealer needs
• Doppler’s full stack technology solution from customer reservations to dispatch and logistics making it totally turnkey

“The industry is rapidly rebuilding with new services. Dealers have an urgent need for professionally staffed, low cost solutions like Doppler that can deliver a better customer experience,” said auto industry executive, retailer and AVC Capital Group Board member, James E. Press.

At-home service is now a basic element of the business. Providing a consistent, superior experience requires professionally trained staff that only Doppler can provide.

“Doppler for OEMs has been an enormous success. We have used all the experience gained to adapt the platform and staffing specifically for the unique requirements of dealers and their customers,” said Doppler Managing Director, Dean Braunstein.

No other service offers dealers the professionalism, flexibility and affordability of Doppler in the United States today.

About Doppler Automotive

Doppler Automotive enables true, consumer-first, multi-dimensional retailing for OEMs and dealers through anywhere, anytime, brand and product experiences. The Doppler platform combines a proprietary reservation and dispatch system with a national network of delivery agents to provide a seamless integration of online shopping and live vehicle experiences. www.dopplerdrives.com